What’s Next in Tech

As the Creative Director and Marketing Lead for PwC’s Emerging Tech Group,

I had the privilege to work with some of the sharpest and must fun technologists around. Our goal was to change how clients and prospective clients thought of PwC.

Essential Eight Campaign Marketing Assets | Source: PwC

PwC is not your grandfather’s accounting firm anymore. They are a product and services company out to help solve some of the world’s toughest challenges with what’s next in tech.

I led branding and marketing for some of PwC's boldest initiatives in Virtual Reality and Artificial Intelligence to transform customer's perceptions of what PwC can do and push PwC’s digital agenda forward. I managed and mentored a team of designers, content strategists, and developers and worked across disciplines—from PR, marketing, design, tech, content, and client services—to deliver the right content and experience that brought our capabilities to life.

Won ITSMA Marketing Excellence Award for Best B2B Marketing Event for the PwC Emerging Tech Exchange

Position Highlights:

• Developed and launched a new PwC global message framework for emerging tech, including a marketing video focused on the “Essential Eight” technologies changing business today

• Partnered with leading San Francisco Bay Area tech companies and startups to produce emerging tech marketing content, experiences, and keynote talks

• Produced immersive tech workshop at PwC’s first ever Emerging Tech Exchange, which brings together C-Suite leaders from Fortune 100 companies to learn and share from their own emerging tech journeys

Essential Eight Convergence Marketing Video | Source: PwC