VR + The Future of Training
My team at PwC launched the first and largest study of the effectiveness of VR for soft skills training. This landmark study demonstrated that not only can VR be faster and produce better learning outcomes than traditional training methods like the classroom and e-learning—it can also be cheaper for employers when conducted at scale.
Project Highlights:
Developed and executed the marketing plan and design of the study, convening and collaborating with a multidisciplinary team at PwC, including graphic designers, video editors, copy writers, VR subject matter experts, and media specialists
Produced and designed marketing website, promotional video, digital report, and PR plan to promote the study and generate leads
Partnered with Facebook Oculus and VR training startups to promote the study findings
Secured stories and interviews with CNBC, Tech Republic, Business Insider, Entrepreneur, HR Magazine, and VR trade publications